It is the soothing feeling of many visitors after experiencing Hue culture, with quiet citadels and temples, green nature, gentle Perfume River, as well as friendly and close people.

On August 15, at the mausoleum of Emperor Gia Long, the People's Committee of Hue City in collaboration with Hue Monuments Conservation Center held the inauguration of waiting lounges for visitors and water supply stations at three locations, which are the mausoleum of Emperor Gia Long, the mausoleum of Emperor Minh Mang, and the mausoleum of Emperor Dong Khanh.

With the number of visitors increasing by 5 - 6 times compared to that of last year, many beaches located from Hai Duong commune (Hue city) to Quang Ngan commune (Quang Dien district) are bustling. The potential for sea tourism in these places is expected to develop further thanks to the "advantages" satisfying visitors.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

The People's Committee of Hue City has just launched a news and art photo contest with the theme "Hue - A friendly land", with the aims to propagate and promote beautiful images of culture, civilized lifestyle, landscape, environment and people of Hue, who are friendly and hospitable, to domestic and international visitors and friends.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

The South China Morning Post (an English daily newspaper published in Hong Kong) has just introduced two unique monuments of Vietnam. Along with the Notre Dame Cathedral in Ho Chi Minh City, the Ho Quyen arena (the Tiger Arena) in Thua Thien Hue is also introduced as a very unique destination in Asia that should not be skipped by visitors around the world.

This information was informed by the leaders of Nguyen Chi Thanh Museum (144 Dang Thai Than, Hue City) at the preliminary conference of one year operation which was held on the morning of June 24.