On July 19, Thua Thien Hue Young Entrepreneurs Association, in collaboration with Tiktok Shop Vietnam and Vitamin Media & Entertainment Company, organized a livestream event themed “Hue Speciality Products Market”.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

On February 25, Mrs. Tran Duc Minh, Chairman of the Young Entrepreneurs Association said that the Young Entrepreneurs Association would coordinate with the Department of Planning and Investment, and the Department of Tourism to carry out the program of sharing and connecting businesses with Vietnamese TikTok Creators who are in love with Hue specialties.

The CNBC has cited a recent study by the U.K. luxury holiday company Destination2, which compiled the most popular beaches on TikTok, using their hashtags and ranking these beaches based on their number of views; in which, two Vietnam’s beaches are named in the list of top 10 most popular beaches in the world.

This was the content of the training program held by the Department of Planning and Investment on November 5.

Since the pandemic, the power and role of this technology has been increasingly recognized. What I and many others could cleary see was the presence of policies to promote tourism, how effective the efforts were to stimulate the influx of tourist and of course, we feel that people are gradually preparing for more trips to satisfy expectations on digital technology platforms.