Music tourism has become a popular and growing type of tourism in many European and Asian countries. In Vietnam, the trend of enjoying music combined with tourism is gradually being embraced by the public, and Hue has taken many moves to develop this type of tourism.

Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Making significant strides in green production and business, the business community in the province has left strong marks on the “race track” towards achieving the goals of green growth and sustainable development.

Vietnam is preparing to enter the peak season for international tourists. Based on the strong growth rate of the tourism industry in the early months of 2024, the provincial tourism sector is implementing many solutions to prepare for the anticipated influx of foreign visitors.

With his invention, young engineer Hoang Huu Dao (born in 1983, residing at 60 Phan Chu Trinh, Hue City) has supported the transportation of goods, liberating many workers and shippers across the country from labor. His product has by degrees grown and affirmed the “brand” with many convenient “Loc Phat (Prosperity) Motorbike Cargo Rack” lines.

According to experts, the number of tourists choosing golf tourism products is growing rapidly, illustrating the potential for developing this industry. Hue is making efforts to call for investment, while at the same time, deploying many solutions to attract high-end tourists of this category.

With the help and companionship from members of the province's startup ecosystem and investors inside and outside the province, many startups or startup ideas and projects, even though they started small, have overcome difficulties in their entrepreneurial journey and are gradually asserting their position in the market.

Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

Strong growth in the number of international visitors, as well as recognition from the press and the world’s leading prestigious tourism organizations, open up opportunities for Hue to put a spotlight on its tourism. It is expected that there will be bright colors on the big picture of Hue tourism in 2024 and the following years.

The first international flight of the year 2024 just landed at Phu Bai International Airport on January 10th, carrying 226 Korean passengers who have come to visit and experience Hue.