CNN, an US news outlet, has recently reported an increasing number of social media posts sharing tips on how to order a drink originally from Vietnam at a major American coffee chain. This sought-after beverage is salt coffee.

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

Culinary tourism has become incredibly trendy around the world. Although Hue is proud of its rich and diverse cuisine, there is still much work to be done in order to turn it into a competitive advantage to attract tourists.

On the afternoon of March 26th, Orient Human Design Inc Association, together with UT Aim Co., Ltd, Japan had a working session with University of Economics, Hue University on connecting and offering internship positions to students, as well as placing orders regarding human resource training for Japanese businesses in the near future.

In order to honor Ao dai Vietnam clothing, and at the same time respond to Hue Community Ao Dai Week 2024, which is due to take place from June 24 - 30, Hue City People's Committee has just issued an official dispatch to organize the Hue Community Ao Dai Week 2024.

Economic and industrial zones in the province are key areas for attracting investment. However, in order to capture the attention of significant investors, it is necessary to create an open environment with many solutions to support businesses. Regarding this issue, Thua Thien Hue Weekly had an exchange with Mr. Le Van Tue, Head of the Provincial Economic and Industrial Zones Management Board.

Being awarded the National Order of Merit, with the rank of Knight by the President of the French Republic, Prof. Dr. Nguyen Vu Quoc Huy, Head of the Medical Francophone Office, Rector of the University of Medicine and Pharmacy, Hue University affirmed that this is a medal for everyone.

In order to promote the connection of labor supply and demand in the province, the Provincial Employment Service Center is set to organize a Job Transaction Month with the theme of "September, the Autumn of Recruitment". The event will take place from September 5 to October 5, in both in-person and online forms.

"Studying the values of cultural landscapes of Hue heritage and the surrounding areas in order to preserve and promote the values of the Complex of Hue Monuments" is the topic of an international seminar held on August 9.

Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

According to statistics from the Department of Tourism, in August 2022, there were about 25,000 international visitorarrivals, an increase of about 30% compared to the previous month.