Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.

Production and business associated with environmental protection are chosen by businesses in the tourism sector, both helping businesses develop sustainably and leaving an impression on tourists when participating in the experience.

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

On the morning of September 7, Mr. Nguyen Thanh Binh, Standing Deputy Chairman of the Provincial People’s Committee; leaders of the Department of Tourism, representatives from Tourism promotion Information Center, units, and tourism businesses in Hue attended the 17th International Travel Expo Ho Chi Minh City 2023 (ITE HCMC 2023).

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

The direct flight connecting Hue with Incheon (South Korea) will take off on July 31. Hue's tourism sector and many travel businesses are pooling efforts to seek opportunities to develop tourism and open the market for Korean tourists in particular and international tourists in general.

During a recent tourism survey in Malaysia, Hue tourism businesses chose to wear the traditional Ao Dai when working with partners.

On February 25, Mrs. Tran Duc Minh, Chairman of the Young Entrepreneurs Association said that the Young Entrepreneurs Association would coordinate with the Department of Planning and Investment, and the Department of Tourism to carry out the program of sharing and connecting businesses with Vietnamese TikTok Creators who are in love with Hue specialties.