Despite its abundant potential, river tourism in Hue remains underdeveloped, lagging behind its available natural resources. The lack of services, transport infrastructure, and collaboration in river tourism development have all posed significant barriers, preventing this sector from thriving.

On the morning of March 26th, Vietnam Railways Corporation, Thua Thien Hue Provincial People's Committee, and Da Nang City People's Committee jointly organized the inauguration of a tourism train service between Hue and Da Nang, named “Connecting Central Heritages.”

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

The Lunar New Year, which marks the beginning of a new year, is one of the peak seasons of tourism. Therefore, the ancient capital tourism industry deploys many services to best serve tourists.

As a part of the Hue Tourism Forum 2022, on November 11, nearly 50 tourism businesses and experts in and out of the province had a trip to discover and experience high-class and famous healthcare tourism services in the land of the Ancient Capital.

Within 2 days of September 11 - 12, a famtrip delegation including 25 travel agencies, tourism promotion agencies, the press and media in Thailand came to Hue to survey, visit and experience tourism services.

High-quality human resources represent the destination's capacity, scale and service quality. This is what Hue tourism is focusing on for the new development period.