Creating, managing and developing “Hue Ao dai” collective brand

TTH.VN - That is the name of the project for Hue Ao dai product in the intellectual property development program in the period of 2017-2020, implemented by the Economic Department, Hue City People's Committee.

The Ao dai of Hue Introducing Images of Hue to the World Ao Dai show "Huế Vàng Son" brings wonderful feelings

The project will build a system of tools to manage, use, propagate and promote Hue Ao dai, which will be deployed from 2019. In particular, the project will build a narrative about Ao dai product, identify protected area for product with Hue Ao dai collective brand, build the tools with Hue Ao dai collective brand in accordance with management and usage requirement, propagate and promote product, including product sample, symbol and logo ...

The total cost of implementing the project is VND 620 million, from the scientific career budget and the own capital of the host organization.

By Thanh Huong

Tag:

RATING

Be the first to review this post!

Comment

YOU MAY CARE ABOUT

30/08/2024 17:23

Hue Ao Dai Aims for World Heritage after National Heritage

“The fact that “Knowledge of Tailoring and Wearing Hue Ao Dai” having just been enlisted as a National Intangible Cultural Heritage not only is an honor and pride, but at the same time, affirms that Hue Ao Dai always carries the traditional cultural values of the nation and has a strong vitality throughout history,” emphasized Mr. Phan Thanh Hai, Member of the National Cultural Heritage Council, Director of the provincial Department of Culture and Sports when sharing the story about the new recognition of it with Thua Thien Hue Weekly.

15/08/2024 18:04

Hue representative wins First prize at 2024 World Grand Prix Model Competition in Korea

Invited to participate in the 2024 World Grand Prix Model Competition in Korea by the Korean Institute of Traditional Culture & ORIHERI, four representatives from Hue, among many from Vietnam, achieved significant awards, with Nguyen Ngoc Phon honored with the First prize.

11/03/2024 16:22

Hue Ao Dai, a distinct feature

Ao Dai has become a cultural symbol for Vietnamese women in general. For the women of Hue in particular, Ao Dai is a source of pride because Hue Ao Dai has been firmly established in the hearts of the people. For Ao Dai to flourish and be honored, the support and promotion by our sisters, by the members of the Women's Union throughout the province, are essential.

08/01/2020 17:02

"Keeping soul" for classic ao dai

With the inherent sophistication and well-dressing, Hue ao dai has long been a choice of Hue women and tourists. Therefore, there is no shortage of tailor shops in Hue. However, with increasing demand of dynamic style, Hue women recently seem to be inclined to choose for themselves more youthful and innovative ao dai. As a result, the tailor shops have gradually changed themselves to catch up with the trend.