Free entrance tickets for female tourists wearing traditional Ao dai on the occasion of March 8

Inspired by the phoenix (“Linh phung” in Vietnamese), a symbol of eternal grace and happiness, the 12 ao dai collections showcased at the recent “Linh phung” Ao dai Festival have left deep impressions and emotions in the hearts of the public and audience.

After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

Speaking of the Perfume River - a poetic river ranked among the most beautiful in Vietnam, it is no wonder that everyone has heard numerous anecdotes about its beauty, yet very few know that under that river lie countless artifacts reflecting the history of the land. And, among those thousands of artifacts, ancient potteries still dominate due to their universality and durability over time.

Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.