Strongly improving the investment and business environment has been helping Thua Thien Hue gain a competitive advantage, and attract domestic as well as foreign investments. This also presents an opportunity and favorable conditions for the province to continue promoting investment activities with a strategic focus.

Through international cooperation activities, universities in Hue city not only provide opportunities for professional training exchanges and discussions, but also promote the unique culture of the country.

In the chain of activities to celebrate the 50th anniversary of the establishment of Diplomatic Relations between Vietnam and Japan (1973 – 2023), on September 10, the Okinawa art troupe had an exchange and performance at Hue Music Academy.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

This year's National Day holiday lasts 4 days. As a matter of fact, many tourists have chosen Hue as a destination in their journeys to the Central Region to experience festive activities, visit monuments and famous attractions.

The first annual boat racing event of Thuy Thanh commune (Huong Thuy town) kicked off on the morning of August 30th on Nhu Y River (at the community tourism spot of Thanh Toan Tiled-Roof Bridge), marking the start of a series of activities to celebrate numerous important local events.

The Autumn and Winter Festivals within the framework of Hue Festival 2023 will focus on creating diversity and distinctiveness for several main programs. The programs and activities will be evenly distributed from now until the end of December 2023, aligned with the characteristics of each season and the weather elements of the Ancient Capital.

On the white sands along the beaches, groups of friends, agencies and businesses are enjoying a series of fun activities together. Summer becomes exciting with team building tours, bonding teamwork in a new land.

On the afternoon of July 26th, Hue Festival Center held a press conference on the main programs and activities of the Autumn and Winter Festival within the framework of Hue Festival 2023.

Creating eco-friendly crafts, the workshop on making pictures with recycled paper created by young painters from Nha Cuoi has opened up more interesting and meaningful activities for the children this summer.