The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

Over 46,000 entries from more than 130 schools in the province were sent to participate in the preliminary round of the Reading Culture Ambassador Contest over a four-year span, from 2019 to 2022.

On the afternoon of November 21st, Mr. Nguyen Van Phuong, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee, had a meeting with Mr. Olivier Brochet, Ambassador of the French Republic to Vietnam, on the occasion of a working visit of the delegation to Thua Thien Hue province.

As the Department of Cultural Heritage under the Ministry of Culture, Sports and Tourism announced, on November 18th, Mr. Nguyen Van Hung, the Minister of Culture, Sports and Tourism, Mr. Dinh Toan Thang, Vietnamese Ambassador to France, Ms. Le Thi Hong Van, Head of the Permanent Delegation of Vietnam to United Nations Educational, Scientific and Cultural Organization (UNESCO), Ms. Le Thi Thu Hien, Director General of the Department of Cultural Heritage, together with representatives from Ministry of Public Security (Vietnam), the Ministry for Europe and Foreign Affairs of France, and UNESCO, witnessed the transfer ceremony of the ‘Emperor’s Treasure’ golden seal to Vietnam on the afternoon of November 16th at the Vietnamese Embassy in France.

On the afternoon of October 26, Hue College of Tourism, in collaboration with Cholimex Food Company, organized a competition in search of Hue culinary ambassador - season 4, 2023, with the theme “Delicious Hue Dishes”.

On the afternoon of October 3, Chairman of the Provincial People's Committee Nguyen Van Phuong hosted a courtesy reception and had a working session with a delegation of the Embassy of Finland to Vietnam, led by Mr. Keijo Norvanto, Ambassador Extraordinary and Plenipotentiary of The Republic of Finland to Vietnam.

On the afternoon of September 25, Chairman of the Provincial People's Committee Nguyen Van Phuong hosted a courtesy reception for H.E. Vuyiswa Tulelo, Ambassador of the Republic of South Africa to Vietnam on a working visit to the province.

On March 20, Secretary of the Provincial Party Committee Le Truong Luu received H.E. Oh Youngju, Ambassador Extraordinary and Plenipotentiary of the Republic of Korea to Vietnam.

On the afternoon of March 20, Hue Monuments Conservation Center welcomed H.E. Oh Youngju, new Korean Ambassador Extraordinary and Plenipotentiary to Vietnam, and other members of the delegation to visit Hue Imperial Palace.

On the morning of December 9, the Provincial General Library announced the above information at the closing and awarding ceremony of the Reading Culture Ambassador contest 2022 with the theme “Aspiration to develop the country” and the online book introduction contest 2022 “Books - Aspirations and dreams”.