Building a brand of craft village products, linking manufacturers and building a production-consumption chain between artisans and enterprises is a must-do to promote handicraft village products.

Taking place on October 6 at 53 Nguyen Hue, Hue City, the innovation festival for Hue traditional products held by the People’s Committee of Hue City in collaboration with the Provincial Innovation Start-up Center is an activity to raise the capacity of branding and sales for Hue specialties and traditional products.

Many families and production facilities in the coastal area of Thua Thien Hue have been focusing on brand development and improving the value of shrimp paste products. However, to expand the market for this product, cooperation between different stakeholders are necessary.

The community ao dai festival taking place in Hue has attracted a large number of people and tourists to participate. The activity is part of a series of events in response to Hue Festival Week 2022 aiming at promoting the brand and unique value of ao dai Hue.

Huda beer brand (Carlsberg Beer Vietnam Co., Ltd.) and the people of Central Vietnam successfully set two records in Vietnam and Asia at Hue Festival 2022 on the evening of June 26 at Phu Van Lau park.

On the night of June 26, the Festival “Hue Capital’s cuisine and that of other localities” opened at Thuong Bac Park.

This activity is organized by Hue city Center of Culture, Information and Sports on the morning of June 17 to celebrate the Hue four-seasons Festival 2022 and contribute more materials to build the brandname “Hue - The capital of Ao dai Vietnam”.

"Old Scent of the Ancient Village" (Hương xưa làng cổ) is a festival held within the framework of Hue Festival since the first festivals. The efforts to become a private brand will give the community tourism in Phuoc Tich more openings for development

"Hue Festival 2022 will have changes in terms of scale and organization, but there is one thing that the Organizing Committee is determined to maintain - the internationality of the festival," said Mr. Huynh Tien Dat, Director of Hue Festival Center, Standing Deputy Head of the Organizing Committee of Hue Festival 2022.

With the ratio of 12.9m2 of trees/person, Hue is honored as the "National Green City". To build that green brand, there are silent and touching stories about the life of trees and people.