Along with six typical dishes of Hue that have been honored, many other dishes from the localities in Thua Thien Hue could continue to make it into the top "1,000 typical Vietnamese culinary dishes" and contribute to promoting the Vietnamese brand globally through culinary culture.

The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.

These are 6 of 121 Vietnamese culinary dishes that have just been honored by the Vietnam Cuisine Culture Association (VCCA) as typical national dishes in phase I of a project titled "Building and Developing Vietnamese Culinary Culture into a National Brand Name”. All of these 6 dishes, including: Hue beef noodle soup, glutinous rice dumplings stuffed with roasted pork in sweet soup, mussel rice, banh loc (glutinous rice dumplings), vegetarian fig salad, and lotus-leaf-wrapped steamed rice; all are close to the gardens and paddy fields of the land.

Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.

Being a beautiful, rich, and fertile land, Thuy Bieu is considered a delicious vegetable and fruit garden as well as a tourist destination of Hue.

After 8 periods of organization, Hue Traditional Craft Festival has become a brand name with many programs and activities on an increasingly large and professional scale. However, maintaining activities after the festival is what businesses and establishments in the area expect so as to bring craft village products closer to tourists.

On the morning of March 16, Hue City People’s Committee held a ceremony to receive the sponsorship for Hue Traditional Craft Festival 2023. Attending the ceremony were Chairman of Hue City People’s Committee Vo Le Nhat, city leaders and representatives of the sponsor - Carlsberg Vietnam Breweries Co., Ltd - Huda Beer brand.

From an endemic creature known as an Asian unicorn, the saola (Pseudoryx nghetinhensis) is grabbing more attention from the community. Aside from becoming the mascot in the 31st SEA Games, the image and name saola also become a business brand in many fields.

In just a few days, the first national-scale Yellow Apricot Festival will be held in Hue.

After the postponement due to the impact of the COVID-19 pandemic in 2021, the People's Committee of Hue City is urgently preparing to organize the 9th Hue Traditional Craft Festival 2023 at the end of April 2023.