In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

On July 20th, the provincial Red Cross Society, Oxfam in Vietnam, and the New Zealand Embassy in Hanoi organized a summary workshop for the project “Post-COVID-19 livelihood recovery for female farmers in particularly difficult and for difficult communes in Thua Thien Hue.” The event was attended by Ms. Caroline Rachel Beresford, New Zealand Ambassador to Vietnam.

The “Romantic features in the ancient village”painting contest, organized by the project supportingViet Nam’s social impact business ecosystemin response to COVID-19 (ISEE-COVID) in collaboration with the Department of Planning and Investment, is currently running from June 30th to July 13th, 2024, at Phuoc Tich ancient village, Phong Hoa commune, Phong Dien district.

The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

Inflation along with the impacts of the COVID-19 epidemic affects the global economy, causing escalating prices and many difficulties to people’s lives. After the pandemic, people’s travel demand has increased, and the trend of economical travel has emerged since then.

After more than 10 years making a living in the tourism industry, Truong Thi Huyen (born in 1986) had to quit her job due to the impact of COVID-19. Huyen turned to another fun and exciting hobby of Macrame art, which is still quite new in Hue Ancient city.

After 3-year COVID-19 hiatus, the traditional spring boat race on Vuc River at Huong Thuy town started again on the morning of January 30 (9th day of the lunar month), attracting thousands of viewers to participate and cheer.

After years of being affected by the COVID-19 pandemic, young people now can travel freely to many places to celebrate the New Year with loved ones, and Hue is one of the destinations chosen by many young people from everywhere.

As the COVID-19 pandemic is under control and travelling is more convenient, many families are able to gather together this year. Sticky rice, Dong leaves, mung beans, and meat are prepared for everyone to wrap banh chung, and being together in a cozy and beloved atmosphere on the last days of the year.