After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

Many images of Ao dai Hue and Hue ancient capital’s relics are being displayed by Kao Kuong, a Hue-born photographer (whose real name is Nguyen Cao Cuong) in a photo exhibition themed "The Ao dai which I love". The exhibition opened on March 2 at 87 Tran Quoc Thao Street, Ho Chi Minh City.

The antique architectural constructions, the bridges which are inherent with the history of the Capital, as well as the traditional royal dances, or just simply the dragon boats, paper flower lanterns, etc., were described innocently but gracefully and meticulously and prettily on Ao dai by the children.

A heritage must belong to the community, which must be held, jointly protected and promoted by the community, to be durable. The Ao dai is a special heritage of Hue Ancient Capital, and it belongs to the community.

This project is in keeping with the province's resources and socio-economic development orientation. Also, it is believed to be able to exploit and promote the strengths of the culture and people of Hue as well as developing cultural industries.

That is the desire of Mr. Phan Thanh Hai - Director of the Department of Culture and Sports when talking about the revival of Ao dai at the scientific conference "Promoting the value of the Nguyen Dynasty Ao dai in contemporary life, promoting Hue to become the capital of Ao dai Vietnam" which took place on the afternoon of December 22.

This activity is organized by Hue city Center of Culture, Information and Sports on the morning of June 17 to celebrate the Hue four-seasons Festival 2022 and contribute more materials to build the brandname “Hue - The capital of Ao dai Vietnam”.

Implementing the project “Hue - the Capital of Ao dai” on the occasion of the 112th anniversary of International Women’s Day (March 8), Chairman of the Provincial People’s Committee has issued the promotion of free entrance fee for female visitors wearing traditional ao dai.

Continuing the series of online exhibitions "Hue - The capital of Ao Dai Vietnam", this week, the Department of Culture and Sports has introduced to the public the exhibition "Ao Dai Hue in the Vietnam Film Festival" on its website and social networking platforms.