Inspired by the phoenix (“Linh phung” in Vietnamese), a symbol of eternal grace and happiness, the 12 ao dai collections showcased at the recent “Linh phung” Ao dai Festival have left deep impressions and emotions in the hearts of the public and audience.

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

On the morning of July 7, Hue Monuments Conservation Center coordinated with the Provincial Department of Culture and Sports to organize an incense and flower offering ceremony, and a procession of gratitude to the ancestor on the occasion of the death anniversary of Lord Nguyen Phuc Khoat, the person who laid the foundation of Ao dai Vietnam. This is one of the activities responding to Hue Festival 2023, and within the framework of the Autumn Festival’s activities.

The community ao dai festival taking place in Hue has attracted a large number of people and tourists to participate. The activity is part of a series of events in response to Hue Festival Week 2022 aiming at promoting the brand and unique value of ao dai Hue.

The opening art program, taking place at 20:00 on June 25 at Ngo Mon Square, is an art performance and ao dai fashion show, opening a series of exciting activities of Hue Festival Week 2022 (June 25 - 30).

This activity is organized by Hue city Center of Culture, Information and Sports on the morning of June 17 to celebrate the Hue four-seasons Festival 2022 and contribute more materials to build the brandname “Hue - The capital of Ao dai Vietnam”.

Continuing the series of online exhibitions "Hue - The capital of Ao Dai Vietnam", this week, the Department of Culture and Sports has introduced to the public the exhibition "Ao Dai Hue in the Vietnam Film Festival" on its website and social networking platforms.

The program "Hue people and Ao Dai", a community activity within the framework of the 22nd Vietnam Film Festival, had to cancel the shows at Quoc Hoc Memorial Stele, the Half-Moon Bridge, and Truong Tien Bridge, and turn into online performance and broadcasting, due to the complicated development of the COVID-19 pandemic.

The Tourism Department has just organized the tour of discovering movie settings with five-panel ao dai wearing and going by electric cars to serve the delegates and the judges coming to Hue for the 22nd Vietnam Film Festival.