The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.

Thousands of people and visitors flocked to the streets to say goodbye to the old year and welcome the new year. In the cool weather with a vibrant music stage, the Countdown - Happy New Year 2024 art program, with an outdoor stage located at the intersection of Hung Vuong Street, Hue City, lasting from the night of December 31 to the dawn of the new year on January 1, 2024, became a highlight in the heart of the ancient capital.

At 20:00 on December 31, 2023, the Hue Countdown - Happy New Year 2024 program will return at the intersection of Hung Vuong Street, Hue City, promising to bring the most eye-catching and exciting performances to audience of the Ancient Capital. The most anticipated star at this event is rapper Hieuthuhai.

“Despite being newly-established, Hue Museum of Fine Arts, with its status and constant efforts over the years, has contributed to enriching and livening the ancient capital’s artistic life.”

On December 10, the Provincial Department of Tourism coordinated with Hue Monuments Conservation Center and related units to welcome a group of international cruise passengers on the Diamond Princess high-grade cruise to visit Hue ancient capital.

“We love Hue and admire everything related to the Ancient Capital, from its culture, landscapes, nature, people, to its cuisine,” shared the photographers after participating in the inaugural Hue International Photography Festival 2023.

Ky Dai (The Flag Tower) is one of the cultural symbols of Hue Ancient Capital, an architectural relic of the Nguyen Dynasty.

While Hue Imperial City and the mausoleums of the Nguyen emperors are remnants of a far-off dynasty, the old quarters of Bao Vinh and Gia Hoi are the unfaded imprints of inhabitants’ life of the ancient capital.

The Autumn and Winter Festivals within the framework of Hue Festival 2023 will focus on creating diversity and distinctiveness for several main programs. The programs and activities will be evenly distributed from now until the end of December 2023, aligned with the characteristics of each season and the weather elements of the Ancient Capital.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.