With the theme "Cultural heritage with integration and development", Hue Festival 2024 will include consecutive activities taking place throughout the year. The event aims to honor and promote the unique values of Vietnamese culture in general and Hue culture in particular.

On the morning of December 26, the Provincial Folk Arts Association organized a scientific seminar themed "Folk culture of Thua Thien Hue - Values, challenges and orientations for preservation and promotion".

Landscapes, festivals, cultural activities, and beliefs of ASEAN countries through the art of photography are introduced to the Hue public through the exhibition named “Culture and arts of ASEAN countries - 2023”.

On the afternoon of December 4, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee Nguyen Van Phuong had a courtesy meeting and exchange with H.E. Shawn Steil, the Canadian Ambassador to Vietnam to promote cooperation in the fields of education and training, culture (Hue Festival), climate change tackling and environmental protection.

Along with six typical dishes of Hue that have been honored, many other dishes from the localities in Thua Thien Hue could continue to make it into the top "1,000 typical Vietnamese culinary dishes" and contribute to promoting the Vietnamese brand globally through culinary culture.

Thua Thien Hue boasts nearly 1,300 culinary dishes, ranging from royal delicacies to everyday local food. To preserve these characteristic Hue dishes and promote the local food culture both nationally and internationally, the implementation of 3D digitization is necessary.

On the evening of November 7th, the Vietnamese Cuisine Culture Association held a ceremony to announce and present certificates for the outstanding culinary dishes of Thua Thien Hue province in phase I – 2022, and launched the nomination voting for the second phase in 2023 of the “Journey to discover the typical cultural value of Vietnam’s cuisine”, and awarding membership certificates to the Culinary Culture Association of Thua Thien Hue.

The two sides will coordinate to organize festival activities, cultural exchanges, sports, art performances, displays and exhibitions to celebrate major holidays and important events in the two localities, thereby promoting the culture and images of theirs.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

Hue City is selected by the Ministry of Culture, Sports and Tourism as one of seven cities implementing the "Creative Cities Network Development Project", within the UNESCO Creative Cities Network (UCCN). According to experts, this is both opportunity and challenge.