The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

Dissemination information on border security and maritime sovereignty; providing guidance on communication methods when fishermen encounter difficulties at sea; as well as supporting students in drug prevention; sharing good ways to do business, and giving national Flags to locals, etc., are significant actions that are regularly done by Thua Thien Hue border defense force.

On the occasion of her 25th birthday, instead of hosting a lavish party, Dieu Linh, a tourist from Ho Chi Minh City, opted to visit Hue and join a photo tour to capture memorable moments with her lifelong friend.

On the morning of January 6, at the National Hero Memorial of Quang Trung - Nguyen Hue (An Tay Ward, Hue City), Hue City People's Committee held an incense offering ceremony to commemorate the 235th anniversary of Nguyen Hue’s Coronation and dispatching army to defeat the Qing army. The ceremony was attended by representative leaders of the city, departments, branches, unions and people in the area.

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.

On the morning of January 3, the University of Medicine and Pharmacy, Hue University held a ceremony to launch the Bachelor’s degree training program in Medical Laboratory Technology, which has met the quality standards of the ASEAN University Network – Quality Assurance (AUN – QA).

On the afternoon of December 23rd, the University of Medicine and Pharmacy, Hue University in collaboration with the Vietnam-German Friendship Association in Thua Thien Hue province organized the event “Study abroad and Career orientation in the Federal Republic of Germany.”

“The government will enhance activities and support solutions for FDI enterprises” affirmed Mr. Phan Quy Phuong, Vice Chairman of the Provincial People’s Committee, at the conference “Meeting with foreign-invested enterprises in Thua Thien Hue province in 2023” organized by the Planning and Investment Department and the FDI Club of Thua Thien Hue on the afternoon of December 19.

This is the topic of a media creativity contest, which is organized by Thua Thien Hue Institute for Development Studies (HueIDS) in collaboration with the United Nations Development Program (UNDP), to promote and raise the awareness of green transportation in Hue City.