For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

On the morning of June 25, Hue Monuments Conservation Center in collaboration with the Provincial Department of Culture and Sports organized a ceremony to offer incense and flowers, and a procession of gratitude to the ancestor on the occasion of the death anniversary of Lord Nguyen Phuc Khoat, the person who laid the foundation of Vietnamese ao dai.

The Community Ao dai Week 2024, organized by the Department of Culture and Sports, officially opened on the afternoon of June 24th at 15 Le Loi Building, Hue City. This week-long series of activities and events aims to promote and spread the image of ao dai to the community.

On the morning of June 9th, Hue City Center for Culture, Information, and Sports organized the opening ceremony and activities for the Hue - Cergy Cultural and Artistic Exchange Day titled “From tradition to modernity”. This event is part of Hue International Arts Festival 2024.

From June 8th to 10th, Quang Dien District will host the Song nuoc Tam Giang (Tam Giang Water Wave) Festival as part of the activities celebrating Hue Festival 2024. The festival will feature a variety of unique cultural, artistic, and sports activities, deeply reflecting the riverine culture of the region surrounding the Tam Giang lagoon.

For the first time, the “Victory Challenge Sailun Cup 2024 & Car Camping Festival” off-road car racing event will take place at Thuy Tien Lake Park, Hue City. The event is organized by Thua Thien Hue Department of Culture and Sports, Southeast Asian Magazine, and Ky Nguyen (Epoch) Group Corporation, and will officially commence from June 20th to 23th.

As a part of the programs celebrating Hue Festival 2024, from June 8th to 10th, Quang Dien district will host the Tam Giang Water Wave Festival featuring a myriad of cultural, artistic, and sports activities, which is a unique feature of a countryside's river culture at the foot of Tam Giang lagoon.

The 2024 National Sambo Club Championship, co-organized by the Administration of Sports and Physical Training (Ministry of Culture, Sports and Tourism) in Nam Dinh Province, closed on May 27. This is the first time the Sambo Club Championship has been organized on a national scale. At the finish of the tournament, the Thua Thien Hue delegation clinched 14 medals, ranking 3rd in the entire delegation in their first-time competition.

Aside from contributing to earning Hue sports fame, the team of athletes who are the national team’s members is also a resource for the long-term and sustainable development of the provincial sports.

The Ministry of Culture, Sports, and Tourism has issued Decision No. 1266/QĐ-BVHTTDL allowing Hue Monuments Conservation Center to collaborate with the National Museum of History to conduct archaeological excavations at the Dai Cung Mon Gate site in Hue Imperial City.