Despite its abundant potential, river tourism in Hue remains underdeveloped, lagging behind its available natural resources. The lack of services, transport infrastructure, and collaboration in river tourism development have all posed significant barriers, preventing this sector from thriving.

In 2025, Thua Thien Hue is selected to host the National Tourism Year. This is an opportunity for the tourism of the Ancient Capital to make connections and to show all of its potentials and strengths, contributing to developing its tourism and making it the main economic sector of the province.

On September 11, the tourism sectors of three localities, including Thua Thien Hue, Da Nang, and Quang Nam, jointly organized a tourism promotion program in Melbourne, Australia.

The close tourism cooperation with ASEAN+3 countries is bringing many positive signals for the national tourism industry. For Thua Thien Hue, the tourism sector needs to find ways to exploit and develop this international tourist market to create a major breakthrough.

For the 3rd time in a row, Hue City won the ASEAN Clean Tourism City Award - an opportunity for Hue's tourism sector to effectively market its tourism business activities. With many solutions adopted by the province, maintaining the clean tourism city brand is also synonymous with strong growth in harmony with sustainable criteria.

Within the framework of an agreement in the project “Hue - A City to Reduce Plastics in Central Vietnam” to “Practicing plastic reduction in the tourism sector", contributing to turning Hue into a plastic-reducing urban area by 2024, Thua Thien Hue Tourism Association on February 28 held a ceremony to announce the action plan to reduce plastic waste of seven units in doing hotel business in Hue City, including Villa Hue, Azerai La Résidence Hue, Melia Vinpearl Hue, EMM Hue, Muong Thanh Hue, Alba Spa Hue, and Thanh Lich.

The newly launch of the application “Hue City Passport” will enhance the freshness of travelers’ journey in discovering Hue. The provincial tourism sector is keeping carrying out digital transformation to create more new benefits and experiences for tourists.

The direct flight connecting Hue with Incheon (South Korea) will take off on July 31. Hue's tourism sector and many travel businesses are pooling efforts to seek opportunities to develop tourism and open the market for Korean tourists in particular and international tourists in general.

“If you want to go fast, go alone; if you want to go far, go together” - a saying by billionaire Warren Buffett - is the motivation for Thua Thien Hue to develop health tourism products. It still takes a long time for this type of tourism to become special, lucrative, and boost healthcare into an important economic sector of the local, but once many hands come together to connect and move forward, Thua Thien Hue will go a long way.

Each tour guide is considered an “ambassador” in the tourism sector with the image of a professional tour guide, who well shows the “Hue style”, and will contribute to the construction of a unique destination.