From May to early September each year is considered the low season for international tourists. However, Vietnam's tourism industry in general and Thua Thien Hue in particular are implementing various strategies to attract foreign tourists, especially from target markets.

On the afternoon of July 17, Song Huong Magazine and Truc Chi Vietnam Art Co., Ltd. jointly organized a painting exhibition with the theme "Giao Cua Mua – Cam On Mua He" (Season Changing – Thank You Summer) at Song Huong Magazine Editorial Office. (No. 9 Pham Hong Thai St., Hue City). Mr. Phan Thien Dinh, Secretary of Hue City Party Committee attended the exhibition.

The summer travel season is peaking, but unlike previous years, this year's domestic travel trends show significant changes. Vietnamese tourists are adjusting their travel choices to fully enjoy their vacations, opting for night flights, train journeys, or personal car trips.

On the evening of June 7, in the historically, culturally, and architecturally significant space of Kien Trung Palace, Hue International Arts Festival Week 2024 officially commenced. Hue has begun a vibrant, colorful, and musical festival season welcoming visitor from all over the world.

Faced with the pressure of the price of domestic airfares increased, this summer's peak travel season is predicted to see the trend in which domestic tours and road travel are "on the rise."

On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

Since 2022, the Hue Festival has been developed with a four-season orientation through a series of continuous events and festivals throughout the year, making the most of unique cultural - geographical - historical factors from royal festivals, folk festivals, religious festivals, etc.

In these days in Hue, the foggy weather immediately brings to my mind the menu of stir-fried khuyet (Sergestid shrimps) with tomato accompanied by raw vegetables. This experience was passed down by my mother.

According to the center's assessment, the increase in the number of visitors to the heritage sites was thanks to the effects of the Four Seasons Festival and corresponding festivals.

According to the center's assessment, the increase in the number of visitors to the heritage sites was thanks to the effects of the Four Seasons Festival and corresponding festivals.

Sea and waterfalls tourism are two strengths of Hue. Every year, it attracts hundreds of thousands of visitors to enjoy and relax.

In October, when the autumn wind comes, it is also the time when Mu Cang Chai is in the beautiful ripe rice season.