Throughout the S-shaped strip of the land of Vietnam, Ao dai can be found in every region. Specifically, in Hue, Ao dai has become a part of the cultural identity and unique beauty of the people here. An important milestone in Hue Ao dai costume was in 1744, after Lord Nguyen Phuc Khoat ascended the throne in Phu Xuan, he promulgated many policies and mentioned the modification of costumes. Thereafter, during the Nguyen Dynasty, the court issued an order, creating an opportunity for Hue women in particular and Vietnamese women in general to wear Ao dai regularly. Accordingly, the tradition of wearing Ao dai gradually entered the daily life of people.

Subsequent to more than 2 months of exploration and archaeological excavation of the Lieu Coc Twin Towers monument, the experts judged that there are 2 main tower temples in the monument, with no sign of a third tower temple. If so, then the Lieu Coc Twin Towers monument is a special and sole monument in the system of Champa Tower temple monuments with 2 main worship towers.

After four days, the “Countryside Market Festival” in response to Hue Festival 2024 closed on the evening of June 30 with many impressive moments.

With each edition of Hue Festival, in addition to its role as a place of convergence and interference of unique cultures around the world, the exploitation of the festival to promote economic development is becoming increasingly evident.

The working trip to the Spratly Archipelago lasted 18 days, but for me, the emotions in my heart are forever filled with years, when I "touched" the sacred waves. Tearful, I looked up at the proudly flying National Flag, imprinting the national image on waves, carrying the image of a resilient soldier in the open sea, and bursting into a heroic song: "The Fatherland’s echoes from the sea..."

For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

The summer travel season is peaking, but unlike previous years, this year's domestic travel trends show significant changes. Vietnamese tourists are adjusting their travel choices to fully enjoy their vacations, opting for night flights, train journeys, or personal car trips.

These days, lotus flowers are blooming profusely in the Imperial City, along the streets, and in the suburbs of Hue, bringing it a peaceful and gentle beauty. Lotus flowers have always been closely connected to the people of Hue. Wherever visitors travel in Hue, they will encounter lotus ponds and lakes.

The ceremony to honor the holy spirit of Mrs. Tran Thi Dao, who contributed greatly to the construction of the Thanh Toan tiled-roof bridge (Thuy Thanh Commune - Huong Thuy Town), took place on the evening of June 27th. The conclusion of the ceremony marked the official start of the “Countryside Market Festival” in response to Hue Festival 2024.

Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.