To reach sustainable tourism development, running towards green tourism is indispensable. Thua Thien Hue has special strengths of cultural, historical, and landscape, as well as environmental resources to develop tourism; and, carrying out cooperation to develop green tourism is one of the goals.

On October 23, three provinces and city, including: Quang Nam, Da Nang, and Thua Thien Hue, coordinated with the Malaysia - Vietnam Friendship Association to organize a tourism introduction program at the World Trade Center Kuala Lumpur (WTCKL), Malaysia.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

On the afternoon of October 20th, Tuoi Tre Newspaper, in coordination with Thua Thien Hue Provincial Youth Union, held a ceremony to award “Support to School” scholarships to 72 new students currently facing challenging life circumstances in the province.

Since the opening of Terminal 2 at Phu Bai International Airport in April 2023, Thua Thien Hue has been able to operate international routes, though primarily in the form of charter flights. Developing these into regular commercial flights with stable frequency requires time and appropriate solutions.

“Digital transformation, new technologies to support preservation and festivals” was the theme of the Conference on Connecting Reality and Digital in Thua Thien Hue Province. The event was jointly organized by Hue Monuments Conservation Center, Vietnam Association for Information Processing, and Hue Center for Information and Technology (HueCIT) on October 12th. This conference was one of the practical initiatives in celebration of National Digital Transformation Day.

There have appeared many young wrestlers promising to continue the glory of seniors Nguyen Thi My Hanh and Nguyen Thi My Trang. That is viewed as a very heartening signal of Thua Thien Hue wrestling.

"Cultural heritage of ethnic minority groups in A Luoi District" is the theme of an exhibition, which is organized by Thua Thien Hue History Museum in collaboration with the Department of Culture and Information of A Luoi District. The exhibition was opened on the morning of October 10 at the Center for cultural activities of ethnic communities of A Luoi District.

Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.

On September 26th, at Duyet Thi Duong theater, Hue Monuments Conservation Centre, in collaboration with Thua Thien Hue Stage Artists Association, organized the celebration of Vietnamese Theater Day (on August 12th in lunar calendar).