Mr. Nguyen Van Phuc, Director of the Provincial Department of Tourism, said that on the evening of January 26, within the framework of the ASEAN Tourism Forum (ATF), there was an award ceremony for the ASEAN Clean Tourist City Awards, taking place in Vientiane, Laos. The three cities representing Vietnam have been awarded (which will be effected from 2024 to 2026) namely: Hue (Thua Thien Hue Province), Vung Tau (Ba Ria - Vung Tau Province), and Quy Nhon (Binh Dinh Province).

Many of the dozens of artifacts recently received by the Thua Thien Hue History Museum from donors are considered extremely rare by experts. These artifacts are cultural heritage associated with the land, people, cultural life, the period of resistance against invaders, and the construction and defense of the Fatherland by the army and people of Thua Thien Hue.

On January 20th, the Department of Science and Technology, in collaboration with the Department of Intellectual Property and the Ministry of Science and Technology, held a ceremony of announcing, awarding and receiving the Protective Certificate of “Hue” Geographical Indication for Thanh Tra grapefruits of Thua Thien Hue province.

On the evening of January 21st, Thua Thien Hue Dance Artists Association organized a summary of its activities in 2023.

In 2023, Ho Chi Minh Museum in Thua Thien Hue welcomed more than 122,000 visitors to the museum, as well as the relics under its management.

From over 200 nominations and 15.000 votes, the program “Vietnam’s Top 7 Impressions 2023”, held by the editorial board of Sai Gon Tiep Thi (Saigon Marketing), under the group of Saigon Times, has identified 35 most impressive destinations and tourist experiences. Thua Thien Hue has 3 destinations of 3 categories listed in the “Vietnam’s Top 7 Impressions 2023”.

The impact of the COVID-19 pandemic, along with the uncertain global economic and political situation, has directly affected the export sector. However, thanks to efforts to diversify markets and export goods, Thua Thien Hue's merchandise export turnover reached 1.1 billion USD in 2023, creating momentum for a breakthrough in 2024.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

Dissemination information on border security and maritime sovereignty; providing guidance on communication methods when fishermen encounter difficulties at sea; as well as supporting students in drug prevention; sharing good ways to do business, and giving national Flags to locals, etc., are significant actions that are regularly done by Thua Thien Hue border defense force.

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.