According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

Not only doing sightseeing, visiting beautiful landscapes, enjoying food and exchanging cultures, tourists who choose volunteer tourism also receive sincere feelings, love and unforgettable memories when coming to Hue.

Specifically, from April 29th to May 3rd, Thua Thien Hue tourism welcomed 99,000 visitor arrivals, an increase of 80% compared to 2022, in which there were about 36.3 thousand international visitors, an increase of 26 times. Guest stay is estimated at 54.4 thousand people, an increase of 70%.

In the first two days of Hung Kings Commemoration Day, anniversaries of Liberation Day (April 30), and International Labor Day (May 1), Hue tourism welcomed over 30.000 tourist arrivals, all hotels in the provincial area worked at full capacity.

With only 4 days left until the Hung Kings Commemoration Day holiday, and April 30 and May 1 holidays, Thua Thien Hue's tourism industry is ready to welcome tourists on these holidays.

In the framework of Hung Temple Festival, the Fatherland Culture and Tourism Week 2023 and the 20th anniversary of the implementation of the UNESCO convention on the protection of intangible cultural heritages taking place from April 20 to 29 in Viet Tri City, Phu Tho Province, Hue Traditional Royal Art Theater introduces the unique features of Hue royal court Music.

The event is held in Hue with an aim to contribute to stimulating local tourism and promoting the image of the people and landscapes of Hue City to international friends so as to develop the local economy.

The vacation of April 30th and May 1st this year lasts for 5 days; that is suitable for all long- and short-term tours. Therefore, tourism enterprises are actively preparing to better serve their guests.

This was emphasized by Mr. Nguyen Thanh Binh, Permanent Vice Chairman of the Provincial People's Committee, at the seminar themed "Culture, Heritage and Tourism", which was taken place on the afternoon of April 14 in Ha Noi.

On the afternoon of April 13, at Ham Nghi yard (on 23/8 St., Hue City), the Department of Tourism coordinated with HEXA Media Communication Joint Stock Company to organize the international Hot-air Balloon Festival 2023 with the theme “Hue – Beauty of the Ancient Capital”.

The kind of flower that are now adorning several roads in town and attracting many people to come, appreciate, and take photos of such beautiful scenes.

To improve the quality of local tourism activities and attract more tourists to Hue heritage site, Hue Monuments Conservation Center is organizing art performancesand re-enacting past events for the tourism stimulus program in the year 2022.

Since the first re-enactment in 2008, Xã Tắc Worship Ceremony has been held every year, becoming a unique traditional cultural feature imbued with the human values of Thua Thien Hue.

The exhibition features 50 works by 27 authors who are members of the Thua Thien Hue Photography Association.

March 15th marks the time when Vietnam fully reopens international tourism after exactly 2 years of hiatus.

Entries can also reflect the quintessence of the heritage, culture and people of Thua Thien Hue in the period of integration and development.

Following Vietnam’s decision to resume the operation of international flights, tour operators have started to plan and build tours to serve foreign tourists.

A major change in the way festivals are organized in Hue will be a series of folk festivals, royal festivals and new festivals with quality and scale commensurate with the potential and cultural characteristics of the city into "Four Seasons Festival", 

Tourism products with cultural experiences, especially safe festivals, will attract tourists in the new adaptation period to COVID-19.

Notably, the 2022 Lunar New Year holiday saw relatively high demand for bookings at high-star resorts and hotels.