According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

On the afternoon of May 6, Vietravel Hue held a program called Free Walking Tour 2023 with the theme “Culture of the Ancient Capital”.

Making their appearance at the largest student football field nationwide, the Ancient Capital students left a strong impression on each match, and then won the trophy on the away field. In the short run, they will have the opportunity to interact with the famous strikers of the Vietnam team. The excellent players will also have the opportunity to set foot on big football fields.

A heritage must belong to the community, which must be held, jointly protected and promoted by the community, to be durable. The Ao dai is a special heritage of Hue Ancient Capital, and it belongs to the community.

Located 5 kilometers away from the center of Hue City to the North, Duc Buu village (Huong So Ward, Hue City) specializes in producing famous specialty dumplings of the ancient capital land, including: banh beo, banh loc goi (the Vietnamese clear shrimp and pork dumpling wrapped in banana leaf), banh nam, and banh ram it, etc.

On the afternoon of April 13, at Ham Nghi yard (on 23/8 St., Hue City), the Department of Tourism coordinated with HEXA Media Communication Joint Stock Company to organize the international Hot-air Balloon Festival 2023 with the theme “Hue – Beauty of the Ancient Capital”.

According to the Provincial Department of Tourism, following the previous Hot Air Balloon Festivals, Hue International Hot Air Balloon Festival 2023 with the theme "Beauty of the Ancient Capital" will be held from April 12 to 20.

In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.

On the occasion of the Lunar New Year of the Cat 2023, Hue Monuments Conservation Center organizes various cultural and artistic activities at Hue Imperial Citadel to introduce to visitors the special and unique features of the Ancient Capital’s culture on the old days and create vibrant atmosphere for the heritage area.

The Lunar New Year, which marks the beginning of a new year, is one of the peak seasons of tourism. Therefore, the ancient capital tourism industry deploys many services to best serve tourists.