For Hue Ancient Capital, Ao dai is a unique cultural heritage that has been formed, developed, and existed for over 300 years. In recent years, Thua Thien Hue has launched and promoted the revival of the traditional ao dai (including both male and female versions) in connection with the implementation of “Hue - The capital of Ao dai Vietnam” project. Ao dai has been integrated into daily life, cultural festivals, sports events, and flag-raising ceremonies in offices.

Returning to the ancient capital of Hue for the second time, the Festival of Lights brings many exciting experiences to the public.

According to statistics from the Department of Tourism, it is estimated that 101,000 tourist arrivals visited and participated in various activities during Hue International Arts Festival Week 2024 in the 7 days from June 6th to June 12th.

Concerns about losing the “green” image of the heritage-rich ancient capital were prevalent when Thua Thien Hue province began developing industrial and economic zones (IZs and EZs) decades ago. However, through the province’s meticulous selection process, many of these zones have flourished, proving the right direction and significantly contributing to job creation and socio-economic development.

Within the framework of Hue International Art Festival Week 2024, on the afternoon of June 6, the Hue Monuments Conservation Center in collaboration with People's Artist Tran Do organized the opening of the exhibition "Dragon Symbol through Tran Do’s Pottery. The exhibition is displayed in the ancient, splendid space of Kien Trung Palace in Hue Imperial Citadel.

The collection of essays and notes "Truoc nha co cay hoang mai: Nhung ghi chep ve Hue - xu so phong reu kieu sa" after more than 8 years appearing in the literary world has now been reprinted, with additions and revisions. More notably, in this reprint, there is also an English edition “Yellow Apricot tree in the front yard: Fascinating stories about Hue - an ancient, poetic and glamorous land”.

On the occasion of the 1st anniversary of its establishment, on the afternoon of May 30, Cecile Le Pham Art Museum (53 Ham Nghi Street, Hue City) organized a drawing competition for children, with the theme “The beauty of Hue ancient capital’s heritage through the eyes of childhood”. This activity is in response to International Children's Day on June 1.

Loving the gentle but profound accent of people in the ancient capital, a group of students from Hue University International School carry out an audiobook project read entirely in Hue accent. “Voice of Ancient Capital” is the gift that these young people want to present to local blind children as well as those all over the country.

Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

On the evening of April 30, the People's Committee of Phong Dien District organized the countryside market themed “Old Scent of the Ancient Village” 2024 at Phuoc Tich ancient village (Phong Hoa commune).