Lately, I've found a fondness for evening walks or drives around the city, as the city comes alive and becomes quite interesting at night. Hue City, with its Perfume River, Ngu Mountain, and harmonious natural landscapes and beautiful heritage, attracts tourists by its peace and antiquity, being a destination for culture enthusiasts.

This year's National Day holiday lasts 4 days. As a matter of fact, many tourists have chosen Hue as a destination in their journeys to the Central Region to experience festive activities, visit monuments and famous attractions.

With the theme "Hue in autumn", from July to September this year, the autumn festival within the framework of Hue Festival 2023 has many attractive programs and activities. In addition to the charm, serenity and antiquity of the dreamy Hue, tourists and locals will be immersed in the vibrant atmosphere of a festive season.

With a diverse ecosystem of mountains, rivers, hills, lagoons and coastal sand dunes, Hue is an attractive destination for tourists in all four seasons of the year.

Taking advantage of the wild, wondrous, and charming beauty of nature, Thuy An Cooperative (in Phu Loc district - a district located south of Hue city) has exploited and built Fairy Stream into an attractive tourist destination for tourists from near and far.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

In the first two days of Hung Kings Commemoration Day, anniversaries of Liberation Day (April 30), and International Labor Day (May 1), Hue tourism welcomed over 30.000 tourist arrivals, all hotels in the provincial area worked at full capacity.

Hue Traditional Craft Festival 2023 takes place concurrently with the 5-day holiday. This is the time for Hue to stimulate demand and attract tourists to the festival.

In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.

On the evening of March 24, Hai Ba Trung Pedestrian Street at Vinh Ninh ward, Hue city, officially came into operation, attracting the attention of people and tourists. Its operation time is from 18h00 to 24h00 every Friday, Saturday and Sunday.