In the context of the global economy shifting toward sustainable development, businesses in Thua Thien Hue are constantly innovating to keep pace with the times. More and more consumers are paying attention to products made with sustainable and environmentally friendly processes. This motivates businesses in the province to establish themselves on the national and international economic map.

Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

To date, 8 safe and organic food supply chains have taken shape in the province with 15 typical local products.

Different from other markets before Tet, when both traders and consumers were in a hurry all the time in the first markets of the new year, they become more leisurely and consider the purchase in harmony is a Spring bud to open an easy and smooth business for the whole year.

According to the orders of Southern consumers, people making banh Tet (Tét cake), banh Chung (Chưng cake) in Chuon village have produced excellent cakes with their own taste to meet the demand of consumers in Ho Chi Minh City.