Music tourism has become a popular and growing type of tourism in many European and Asian countries. In Vietnam, the trend of enjoying music combined with tourism is gradually being embraced by the public, and Hue has taken many moves to develop this type of tourism.

The appellation Maypaperflower is now quite familiar to many paper flower lovers, not only in Hue but also in many provinces and cities at home and abroad. To bring paper flowers to many world countries, Phan Ngoc Hieu has overcome a journey full of hardships and challenges. Talking with Thua Thien Hue Newspaper, this young girl shared an energetic story about her dream of bringing paper flowers to the West.

More than 500 artists and performers from 17 art units representing 9 countries gathered at the International Dance Festival 2024, which opened on the evening of August 17 at the Thua Thien Hue Cultural and Cinematic Center (41A Hung Vuong, Hue City).

The International Dance Festival 2024, organized by the Department of Performing Arts (the Ministry of Culture, Sports and Tourism) in collaboration with the Provincial Department of Culture and Sports, will take place from August 17 to 22 at the Provincial Center for Culture and Cinema (41A Hung Vuong Street, Hue City).

Emerging in the late 19th century and early 20th century, jazz quickly spread worldwide, becoming a genre that has attracted diverse cultures in various countries, regions, and communities. It has evolved into a popular art form, connecting with cinema, sports, literature, and many other disciplines. However, in Vietnam, the jazz-listening community remains quite small, lacking widespread venues for the general public. In Hue, jazz is particularly young, both in terms of its audience and the community of musicians who play it.

The close tourism cooperation with ASEAN+3 countries is bringing many positive signals for the national tourism industry. For Thua Thien Hue, the tourism sector needs to find ways to exploit and develop this international tourist market to create a major breakthrough.

The University of Arts, Hue University and its partner organized art exhibitions in both Vietnam and Laos, “building” a cultural bridge between the two countries.

Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

With an average room rate of 43 USD, Hue ranks third in the top 8 cities with the best hotel room rates in Asia in April and May, the time of many festivals and holidays in countries.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.