That was the theme of an international fine arts exhibition, which was held on the evening of August 2 by the Arts Teacher Training Club in collaboration with the Engaging With Vietnam, the Department of Culture and Sports of Thua Thien Hue Province, the University of Arts - Hue University, and the International Faculty - Hue University.

Along with the departure of a direct flight from Hue to South Korea, on August 1, the Provincial Department of Tourism coordinated with Vietjet Aviation Joint Stock Company, SMC Hue Co., Ltd (South Korea), Phu Bai International Airport; the Provincial Tourism Association, and related units to welcome the first direct flight, connecting Thua Thien Hue with Seoul City (South Korea). This is also the first flight from Incheon International Airport (South Korea) to the new terminal of Phu Bai International Airport.

On the morning of July 28th, Secretary of the Provincial Party Committee Le Truong Luu, together with Member of the Provincial Standing Party Committee, Standing Vice Chairman of the Provincial People's Committee Nguyen Thanh Binh and leaders of departments and agencies, held a working session with a high-level delegation from Salavan Province led by Dr. Daovong Phonekeo, Secretary of the Provincial Party Committee and Provincial Governor of Salavan.

The “Dancing - Ao dai by the Huong River” program took place at the park area of Nha Ken, next to Truong Tien Bridge (Le Loi Street, Hue City) on the afternoon of July 12, officially ended the Hue Community Ao dai Week 2023 organized by the Department of Culture and Sports.

On the morning of July 7, Hue Monuments Conservation Center coordinated with the Provincial Department of Culture and Sports to organize an incense and flower offering ceremony, and a procession of gratitude to the ancestor on the occasion of the death anniversary of Lord Nguyen Phuc Khoat, the person who laid the foundation of Ao dai Vietnam. This is one of the activities responding to Hue Festival 2023, and within the framework of the Autumn Festival’s activities.

On the morning of July 4, Standing Deputy Secretary of the Provincial Party Committee Phan Ngoc Tho, along with departments and branches made a field trip to inspect the management and conservation of Hue yellow apricot trees in the city area.

On the morning of July 2, the Provincial People's Committee directed the Department of Tourism to coordinate with Vietjet Air, Phu Bai International Airport, and other relevant units to welcome the first international flight by Vietjet Air to Terminal 2 - Phu Bai International Airport.

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

On the morning of June 17th, Hue Monument Conservation Center, in collaboration with the Department of Culture and Sports and the Inherited Calligraphy Association of Taiwan (China), inaugurated the exhibition "Than Kinh Nhi Thap Canh (Twenty gorgeous landscapes of the Land of Genies) – Emperor Thieu Tri poetry through the Inherited Calligraphy of Taiwan (China)" at Thieu Phuong Garden, within the Imperial Citadel.