That was the theme of the international conference held by the University of Tourism – Hue University in collaboration with Africa and Middle East Research Institute on the morning of July 14. Attending the conference were the leaders of departments, units, and businesses in the provincial area.

Digital transformation in production in business activities is a long and complicated process, so each enterprise in Hue must be totally aware of their strengths, specific goals and benefits to aim for sustainable development.

Prior to his trip to Hue, what only dish that Mr. Tan Zing Yan (a well-known businessman in Singapore) and his friends knew about Vietnamese cuisine was pho. As they arrived in Hue and enjoyed a variety of delicious cuisines of Hue, they have given a lot of compliments.

Growing orchids is no longer a hobby for the elderly and retirees, it is also chosen by young people of all ages and occupations. Grasping that trend, a number of establishments and businesses have turned to invest in this field, such as Tien Phong Forestry one number state limited company. In addition to the task of protecting and developing forest, planting medicinal plants, ornamental and plants annually..., the company has recently nursed orchids to sell to the market to meet the needs of flower lovers and limit the exploitation of natural forest orchids.

Foreign investment is an important impetus for the development of economy and society in Hue. It is a sector which is strong on funds, technology, management ability, business ability, organization ability, and participation in the global supply chain.

"Greenifying" the textile and garment industry is a global trend that businesses are forced to implement to achieve sustainable development goals and increase exports to major markets.

The two antiques including a mandarin’s hat and Nhat Binh’s embroidered silk Ao dai in the Nguyen Dynasty that used to set an auction record at the Balclis auction floor (Spain) have just been donated to the Provincial People’s Committee by a Ha Noi business.

Recently, a number of businesses and individuals have rented or purchased abandoned and barren land, with low economic efficiency in Huong An, Huong Tho, and Thuy Bang (Hue City), to renovate and develop agricultural and farm tourism model, such as Green Life Farm, Rom Farm, and Hoang Thi Farm & Camp, etc.

A good sign is that although the COVID-19 pandemic is still complicated, many enterprises in Thua Thien Hue have returned to operation and expanded production and business.

Nowadays, more and more businesses and investors are willing to accompany with individual and group startups in terms of funds, consultation about market expansion, management and operation. This is like giving them wings fly high and far.