Many images of Ao dai Hue and Hue ancient capital’s relics are being displayed by Kao Kuong, a Hue-born photographer (whose real name is Nguyen Cao Cuong) in a photo exhibition themed "The Ao dai which I love". The exhibition opened on March 2 at 87 Tran Quoc Thao Street, Ho Chi Minh City.

For the first time, more than 100 documents, containing royal seals and autographs, along with many images about the story of the construction of Hue Imperial Citadel, were vividly reenacted through an exhibition held right in the Flag Tower (Ky Dai) area, the Upper Surface of the Citadel rampart, Hue Imperial Citadel.

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.

The two sides will coordinate to organize festival activities, cultural exchanges, sports, art performances, displays and exhibitions to celebrate major holidays and important events in the two localities, thereby promoting the culture and images of theirs.

The “Photo exhibition of the images of Ao dai featured on postage stamps” will take place from August 27 to September 2 at Kodo Café (No. 36 – 38 Nguyen Phuc Nguyen, Huong Long Ward, Hue City) on the occasion of Vietnam Stamp Day (August 27).

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

The People's Committee of Hue City has just launched a news and art photo contest with the theme "Hue - A friendly land", with the aims to propagate and promote beautiful images of culture, civilized lifestyle, landscape, environment and people of Hue, who are friendly and hospitable, to domestic and international visitors and friends.

The memory of Ao dai in me is simply the image of my mother wearing an Ao dai, in a rush carrying a basket in one hand and hastily putting on a gray Ao dai with the other, getting ready to go to the market. And so, over time, the elegance of the Ao dai worn by Hue’s women, with its flowing silhouette, naturally became a part of me.

Hue has recently organized a number of sporting events, demonstrating its effectiveness in the field of tourism.

Inherently being called a regal flower associated with the image of the Nguyen Dynasty in Hue, the annual blooming season of Firmiana simplex (also known as Chinese parasol) flowers is in late March and April, creating picturesque images in the space of Hue Imperial Citadel.