On September 11, the tourism sectors of three localities, including Thua Thien Hue, Da Nang, and Quang Nam, jointly organized a tourism promotion program in Melbourne, Australia.

In an effort to stimulate tourism and create a vibrant atmosphere to attract locals and visitors to the Imperial City Night Street, the People's Committee of Hue City has directed relevant agencies to organize community cultural and artistic activities on the evenings of June 21 and 22.

Collaboration plays a crucial role in promoting tourism development. In 2024, as the leader of the tourism development partnership among five localities in Central Vietnam, Thua Thien Hue province will propose and implement various solutions to enhance the effectiveness of collaboration, promote tourism, and contribute to the development of the smoke-free industry.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.

Thua Thien Hue is one of the 12 localities assigned the task of actively selecting suitable night tourism models, with the goal by 2030 to establish Vietnam's night-tourism-product brand. Choosing which products for night tourism to avoid duplication among regions and to reflect the characteristics of each locality is an issue that should be taken into careful consideration.

With the target of facilitating the formation acceleration of coastal urban areas for the local socioeconomic and tourism development, the project of coastal road through Thua Thien Hue Province and bridge across Thuan An Estuary (Hue City) is being sped up by the investor in site clearance and construction progress.

The first annual boat racing event of Thuy Thanh commune (Huong Thuy town) kicked off on the morning of August 30th on Nhu Y River (at the community tourism spot of Thanh Toan Tiled-Roof Bridge), marking the start of a series of activities to celebrate numerous important local events.