Shopping has become one of the drives for the trips of many tourists. Together with traditional markets in Hue, the establishment of Aeon Mall Hue will promote the growth of shopping tourism and encourage travel businesses to incorporate shopping into their tours for visitors.

A Biah Hill, a.k.a Hamburger Hill, or Hill 937 is one of two historical destinations in the A Luoi highlands. The higher you climb towards the top of the hill, the narrower and more desolate the road becomes. Yet, this place still has a strange attraction for tourists, especially veterans from both within and outside the country. Many elderly visitors have to cut trees to make walking sticks, conquering more than 850 steps over 1.5km long to reach the summit.

Vietnam is preparing to enter the peak season for international tourists. Based on the strong growth rate of the tourism industry in the early months of 2024, the provincial tourism sector is implementing many solutions to prepare for the anticipated influx of foreign visitors.

In May 2024, Lang Co Bay has just celebrated its 15th anniversary of joining the World's Most Beautiful Bays Club. On this special occasion, there are many meaningful and exciting experiences for visitors to Lang Co Bay, thereby increasing their fondness for this destination.

Many tourists choose Hue as an ideal tourist destination when looking for some healing places. The poetic beauty and countless attractive places of the Ancient Capital will help visitors find true peace.

On the morning of February 25, in Loc Tien commune, Phu Loc district, the Phu Gia traditional fairy swing festival opened. After many years of being lost, the festival has now been restored for the locals and visitors to experience and enjoy the spring.

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

The application "Hue Tourism Passport - Hue City Passport" aimed to add novelty to tourists' journeys in Hue. As a source of destination information, the application is highly interactive, bringing many interesting experiences to visitors.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

While the public museum institution is encountering many difficulties, the non-public museum institution in the province, in contrast, is assessed as being on the right track, drawing visitors.