It is the soothing feeling of many visitors after experiencing Hue culture, with quiet citadels and temples, green nature, gentle Perfume River, as well as friendly and close people.

With the number of visitors increasing by 5 - 6 times compared to that of last year, many beaches located from Hai Duong commune (Hue city) to Quang Ngan commune (Quang Dien district) are bustling. The potential for sea tourism in these places is expected to develop further thanks to the "advantages" satisfying visitors.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

Of more than 350 artisans from the 69 well-known craft villages across the country participating in Hue Traditional Craft Festival 2023, artisan Phan Thi Thuan and her booth of the Phung Xa weaving village attracts many visitors because of her unique product: silk from lotus fibers.

Coming to Ngu My Thanh, visitors can engage in many activities with the local people, experience water activities, including seeking clams with feet, trawling, harvesting, knitting nets, and fishing.

Many interesting activities took place, such as the performing calligraphy demonstration themed "Vietnamese spirit"; displaying and giving calligraphy works to visitors as well as guiding visitors through calligraphy writing.

Hue’s Western Quarter, including three main streets of Pham Ngu Lao, Chu Van An, and Vo Thi Sau, is a favorite stopover for many domestic and foreign visitors, especially at the end of the day, and the weekends.

The joy of Tet (New Year) for museum workers is to welcome many visitors and guide visitors to the exhibition spaces.

The Lunar New Year, which marks the beginning of a new year, is one of the peak seasons of tourism. Therefore, the ancient capital tourism industry deploys many services to best serve tourists.