On October 5th, the Vietnam Digital Media Association and VietTimes e-magazine held the Vietnam Digital Awards 2024 ceremony in Hanoi. Hue Monuments Conservation Center (HMCC) was honored in the category of Outstanding digital transformation by public service and business units with its solution “Applying digital technology to conserve and promote the values of Hue’s heritage.”

On July 19, Thua Thien Hue Young Entrepreneurs Association, in collaboration with Tiktok Shop Vietnam and Vitamin Media & Entertainment Company, organized a livestream event themed “Hue Speciality Products Market”.

CNN, an US news outlet, has recently reported an increasing number of social media posts sharing tips on how to order a drink originally from Vietnam at a major American coffee chain. This sought-after beverage is salt coffee.

On the afternoon of June 13th, the Provincial People's Committee held a press conference to summarize the results of Hue International Arts Festival Week 2024, informing the media of the achievements during the six-day event.

On the evening of April 19, at Hai Ba Trung pedestrian street (Hue City), the Provincial Department of Tourism organized the "Hue - Welcome Summer 2024" event. This event is part of the series of activities within Hue Festival 2024, with the aims to create a joyful and exciting atmosphere to welcome an attractive summer tourism season, as well as creating a media effect to attract visitors to Thua Thien Hue Province.

This is the topic of a media creativity contest, which is organized by Thua Thien Hue Institute for Development Studies (HueIDS) in collaboration with the United Nations Development Program (UNDP), to promote and raise the awareness of green transportation in Hue City.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

On social media platforms, keywords related to historical museums and fine arts museums are capturing the interest of numerous young people. These places not only are venues for taking beautiful photos but also attract the youth who want to delve into the understanding of history and culture when visiting museums.

The German newspaper “Focus” has published an article on Asian development in which it highly appreciated Vietnam's growth potentials.

Chicken-mangosteen salad and soursop tea have been the two dishes popular among youngsters and become key words of top search on social media recently.