Despite its abundant potential, river tourism in Hue remains underdeveloped, lagging behind its available natural resources. The lack of services, transport infrastructure, and collaboration in river tourism development have all posed significant barriers, preventing this sector from thriving.

In 2025, Thua Thien Hue is selected to host the National Tourism Year. This is an opportunity for the tourism of the Ancient Capital to make connections and to show all of its potentials and strengths, contributing to developing its tourism and making it the main economic sector of the province.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

According to experts, the number of tourists choosing golf tourism products is growing rapidly, illustrating the potential for developing this industry. Hue is making efforts to call for investment, while at the same time, deploying many solutions to attract high-end tourists of this category.

Not only popular in Europe and North America, caravan tourism is also becoming gradually popular in Vietnam as more and more people own their own vehicles, who are passionate about travel and want to experience driving on new routes. Hue has the potential to develop this attractive type of tourism, but finding the effective exploitation direction is needed.

The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.

On April 22nd, Thua Thien Hue History Museum announced that as part of the activities for National Tourism Year 2024 and the 70th Anniversary of Dien Bien Phu Victory (May 7, 1954 - May 7, 2024) in Dien Bien, the museum has brought the exhibition “Hue - Cultural heritage, Potential destination” to the public.

On the morning of April 5, Hue University organized a seminar on the topic of "Potential and challenges in training human resources for the semiconductor chip industry".

Not only is it simply a habitat for creatures, but the primeval forest of the A Luoi people is also a treasure of precious medicinal herbs and a potential for hiking tourism...

At the Award Ceremony of "L'ORÉAL - UNESCO For the Development of Women in Science" in 2023, Assoc. Prof., Dr. Nguyen Thi Ai Nhung made an impression with her “typical Hue” image upon giving a presentation on the research topic relevant to the potential and application of endemic medicinal plants in Thua Thien Hue Province in supporting disease treatment for public health care. She was among three female scientists honored by L'ORÉAL - UNESCO in 2023.

Hue tourism products are still monotonous. Therefore, river tourism is one of the main product lines that needs to be better exploited in the coming time to increase the diversity of tourism in the ancient capital.