The application of Artificial Intelligence (AI) to develop TikTok sales channels and brand building was the content of a training program organized by the Provincial Investment Promotion and Business Support Center on December 20 to 21. The event attracted nearly 70 businesses.

Travel companies have begun offering At Ty Tet holiday tours with attractive promotional programs. This year, travel trends in Tet are expected to see significant changes.

In a joy of a significant historical moment, as the goal of the entire political system and local people which is making Thua Thien Hue a centrally-governed municipality come true, Thua Thien Hue Newspaper would like to review and highlight through photos some key projects that mark the province’s development with a consistent and unified point of view: Building a centrally-governed municipality based on the preservation and promotion of the values of typical heritage, culture, and history of the Hue land.

Thua Thien Hue becoming a centrally-governed municipality is an important milestone that opens up many opportunities for investment promotion and attraction activities.

On November 29, at the Provincial Blind Association, the Institute for Cooperation and Development (Phu Xuan University) collaborated with Liverpool John Moores University (the UK) and Deakin University (Australia) to organize a training course on applying AI Marketing skills for people with disabilities. The program aims to support the promotion of products made by people with disabilities such as bamboo toothpicks, paper flowers, and massage services.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

On September 11, the tourism sectors of three localities, including Thua Thien Hue, Da Nang, and Quang Nam, jointly organized a tourism promotion program in Melbourne, Australia.

It is undeniable that investment promotion activities are making great strides in recent times, but investment promotion activities also need to be adjusted to be more consistent with planning and development orientations of the province.

Investment promotion plays an extremely important role, contributing to attracting investment capital; forming industrial and export processing zones to serve the manufacturing of exports. With a favorable geographical location, open investment attraction policies, gradually refined mechanisms and policies for socio-economic development, etc., Thua Thien Hue has become an attractive destination for domestic and foreign investors.

Identifying the enhancement of commercial promotion activities as a crucial factor contributing to improving the efficiency of production and business operations for enterprises, serving as a bridge to promote collaboration opportunities among enterprises, distributors, and consumers, Hue City has implemented various solutions to promote commercial promotion activities within its jurisdiction.

It is important to build a fund to assist Hue tourism sector in having more resources to develop and promote the destination more efficiently.