Thua Thien Hue is a land that has all the necessary elements and advantages for the development of wellness tourism (WT). For this type of tourism to develop and attract customers, the construction and promotion of the WT brand needs to be implemented in a systematic and in-depth way.

On the morning of December 26, the Provincial Folk Arts Association organized a scientific seminar themed "Folk culture of Thua Thien Hue - Values, challenges and orientations for preservation and promotion".

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

Tourism is entering the peak season for international visitors. To effectively attract visitors to Hue, the implementation of promotion and advertising work with the right focus is considered a top priority task.

On the afternoon of December 7. The Provincial Association for Learning Promotion held a ceremony to launch the SEEDS scholarship program of Thai Binh Circle Organization (The US) for the academic year 2023 – 2024.

The typical product of Ao Dai is one of the important elements making up the soul of the nation of Vietnam. Yet, for making Ao Dai truly a famous national brand name and a creative and cultural industry product, perhaps we still have to put in a lot of effort. What the Korean have done for their Hanbok is one of the good practices that we need to refer to.

Linkage is an essential element of tourism development and promotion. To foster sustainable tourism, regions in Central Vietnam must engage in research to identify tourism trends and formulate timely, suitable policies for the development of new products. They must also cooperate closely to facilitate tourism growth.

On the morning of September 7, Mr. Nguyen Thanh Binh, Standing Deputy Chairman of the Provincial People’s Committee; leaders of the Department of Tourism, representatives from Tourism promotion Information Center, units, and tourism businesses in Hue attended the 17th International Travel Expo Ho Chi Minh City 2023 (ITE HCMC 2023).

Within the framework of the conference "Meeting Thailand" taking place from August 3 to 4, 2023 in Dong Ha city, Quang Tri province, on August 4, Mr. Phan Quy Phuong, Vice Chairman of the Provincial People's Committee, had exchanges at the discussion session related to supply chain integration and promotion of cooperation on the East-West Economic Corridor.

On the afternoon of June 17, Permanent Vice Chairman of the Provincial People’s Committee Nguyen Thanh Binh had a courtesy meeting with the delegation of Gifu Province from Japan led by Deputy Mayor Kawai Takanori.