A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

According to recent statistics on the tourism industry, the top 10 tourist markets to Hue were Taiwan, Malaysia, Spain, Australia, America, Thailand, England, Germany, France, and Korea.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

The direct flight connecting Hue with Incheon (South Korea) will take off on July 31. Hue's tourism sector and many travel businesses are pooling efforts to seek opportunities to develop tourism and open the market for Korean tourists in particular and international tourists in general.

The rapid recovery of Chinese tourist market over time has created novel opportunities for Hue tourism.

On the morning of December 14, in Hue city, Malaysia Tourism Promotion Agency organized a seminar and updated Malaysian tourism products to businesses and tourism partners in Thua Thien Hue.

At the conference held in Bandung city, West Java province, Indonesia from November 23-25, the Chairman of the Provincial People's Committee Nguyen Van Phuong shared about the tourism linkages between localities, promoting destinations, and diversifying forms of market connection.

From September 14th to 17th, the provincial Travel Association cooperated with the provincial Tourism Promotion Information Center to organize a famtrip connecting to Laos and Northeast Thailand markets.