Mr. Nguyen Van Phuc, Director of the Provincial Department of Tourism, said that on the evening of January 26, within the framework of the ASEAN Tourism Forum (ATF), there was an award ceremony for the ASEAN Clean Tourist City Awards, taking place in Vientiane, Laos. The three cities representing Vietnam have been awarded (which will be effected from 2024 to 2026) namely: Hue (Thua Thien Hue Province), Vung Tau (Ba Ria - Vung Tau Province), and Quy Nhon (Binh Dinh Province).

A positive signal at the beginning of 2024 is that many travel companies have registered to bring cruise travel tourists to Chan May port. The remaining challenge is how to attract more high-end tourists to visit, experience, and “spend money” in Hue City.

Lunar New Year first day(s) is the peak period for tourism, which also marks the beginning of a new year. Currently, the provincial tourism sector, along with units and businesses are providing many services, ensuring interesting and safe experiences for visitors.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

At the end of 2023, a reputable American travel magazine proposed Hue as one of the must-visit destinations in Asia that tourists should not miss in their 2024 travel itinerary. Furthermore, this is also the year when tourism in Hue received numerous prestigious awards of the world.

On January 4th, the Department of Tourism organized a conference to kick off the tourism sector's activities for the year 2024.

One of the emerging trends in the tourism sector post-COVID-19 pandemic is the increasing concern for sustainable tourism and the resilience of the travel sector.

The first tourists arriving in Hue stepped off at Phu Bai International Airport with radiant smiles with the welcoming gestures from the local tourism industry, signaling positive signs for the smoke-free industry in the ancient capital.

The boat racing festival took place on the morning of December 31 on the Như Y River (at the community tourism site of Thanh Toan Tiled-roof Bridge). This is one of the highlights of the New Year 2024 celebrations and in response to the Four Seasons Festival organized by Thuy Thanh commune (Huong Thuy town).

As the tide falls, the Sargassum seaweed would gradually reveal itself. The brown color of Sargassum seaweed combined with the navy hue of sea water creates a remarkable scene.

You have just watched the images of lotus flowers blooming brilliantly in the morning at Tịnh Tâm Lake - a venue for Hue Lotus Festival themed “Lotus beautifies Hue", which has been held from June 23rd to 25th. With many interesting activities involved, the festival promises to be the ideal destination for lotus lovers this weekend.

This is an ideal spot for us to admire the sunset with the Thanh Hà port located just on the opposite to watch the bright full moon at night or absorb some vitamin sunshine to begin a new day.

We would like to invite you to admire the images of red flamboyant flowers in full bloom on the streets of Hue City’s central area, An Định Palace, Hai Bà Trưng high school, and walking streets along the Imperial Citadel.

Sea and waterfalls tourism are two strengths of Hue. Every year, it attracts hundreds of thousands of visitors to enjoy and relax.

The summer is just around the corner, and the issue of ensuring safety and avoiding drowning would always be the top priority for sea and waterfall tourist destinations.

We would like to invite you to admire flycam images of Tam Tien fish market - the most beautiful and biggest wholesale fish market in Quang Nam Province.

Each step taken during the tour promises to enable the participants to gain a better sense of Hue's very distinct beauty.