Thua Thien Hue is a land that has all the necessary elements and advantages for the development of wellness tourism (WT). For this type of tourism to develop and attract customers, the construction and promotion of the WT brand needs to be implemented in a systematic and in-depth way.

On the morning of December 27, the Provincial Tourism Association opened a ceremony to launch the Thuy Bieu – A Plastic waste reduction tourist destination.

In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

The application "Hue Tourism Passport - Hue City Passport" aimed to add novelty to tourists' journeys in Hue. As a source of destination information, the application is highly interactive, bringing many interesting experiences to visitors.

The Famtrip delegation from the Philippines has recently conducted a survey of tourist attractions in the provincial area. This is an occasion for the provincial tourism sector to push up promotional activities and showcase special local tourist destinations and products to the flow of Filipino visitors in particular and to the market of ASEAN tourists in general.

On the morning of December 17, the Department of Tourism announced that the resort Alba Wellness Valley by Fusion (Hue) has just been named at the award by readers’ votes at Luxury Lifestyle Awards 2023 – The US) of Luxury Lifestyle – a prestigious magazine focusing on high-end lifestyle.

As a part of a series of activities and events of the Winter Festival within the Four Season Festival - Hue Festival 2023, on the evening of December 15th, the Department of Tourism organized the opening ceremony of the “Wellness Tourism Week” event. Attending the opening ceremony was Mr. Nguyen Thanh Binh, Member of the Standing Committee of the Provincial Party Committee, Standing Vice Chairman of the Provincial People's Committee.

On December 10, the Provincial Department of Tourism coordinated with Hue Monuments Conservation Center and related units to welcome a group of international cruise passengers on the Diamond Princess high-grade cruise to visit Hue ancient capital.

Tourism is entering the peak season for international visitors. To effectively attract visitors to Hue, the implementation of promotion and advertising work with the right focus is considered a top priority task.

Despite of the onset of rainy season, when tourists are no longer rushing to seek tourist destinations, Thua Thien Hue is proactively attracting tourists in the last months with numerous winter tourism activities and products in Hue.

At this year's Festival, visitors and local people will be able to admire generations of artisans doing their crafts and experiencing many craft activities from the central and surrounding areas of Hue city.

According to the Provincial Department of Culture and Sports, the Hue Nam Temple (or Hon Chen Temple) Festival took place over two days, from April 21st to 22nd

With a view to bringing exciting experiences for tourists visiting Hue Royal Palace, Hue Monuments Conservation Center has opened a tour for tourists to enjoy tea within the area of Hue Imperial Citadel.

Hue tourism products are still monotonous. Therefore, river tourism is one of the main product lines that needs to be better exploited in the coming time to increase the diversity of tourism in the ancient capital.

At the turn of April, ngô đồng (or Parasol) flowers around the Royal Palace and many places around the city have started to bloom.

Vietnamese Zen poetry week in Hue in the past few days has not only contributed to reaffirming the values of Zen poetry throughout history, but also affording the public an opportunity to once again contemplate the beautiful, meaningful words and ideas of the ancestors. The event aims to contribute to the everlasting existence of Zen poetry in the Vietnamese literature and culture.

According to the Tourism Department, the International Hot Air Balloon Festival themed “The beauty of Hue - the ancient capital” is scheduled to take place from April 10th to 18th.

we would like to invite you to admire the dazzling pictures of kapok flowers covering the whole area with their vibrant red color from above.

This is Thuy Tien Lake Water Park located on Thien An hill - a hill with poetic pine forests, an ideal tourist destination for locals and tourists when coming to Hue.

To Northwestern people, the Orchid Tree flowers are a symbol of the purity of women, love and happiness. Those who love this flower species would now have the chance to admire its pristine beauty by simply paying a visit to A Lưới, a mountainous area in Thua Thien Hue Province.