In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

Vietnam is preparing to enter the peak season for international tourists. Based on the strong growth rate of the tourism industry in the early months of 2024, the provincial tourism sector is implementing many solutions to prepare for the anticipated influx of foreign visitors.

Vietnam's tourism industry targets 18 million international visitors in 2024, matching the “golden” record of 2019. Thua Thien Hue is a province that has a thriving tourism industry. To accelerate Vietnamese tourism growth, Ancient Capital tourism should leverage favorable conditions, particularly cooperation with other countries, to promote the exchange of tourists.

Recently, according to the ranking of the Vietnam Records Organization (VietKings) - TOP Vietnam Center (Topplus), Hue Royal Antiquities Museum has been recognized as one of the top 10 most visited museums in Vietnam.

The Nine Urns, a national treasure located in Hue Imperial Palace, feature carved images of Vietnam that may be familiar to those who have visited the site. These images have now been recreated on wood by a group of skilled experts and artists using their unique and impressive techniques.

On the occasion of a recent working trip to Hue and attending a conference themed “The modernization process in Hue and Central Vietnam during the French colonial period”, a delegation of experts and scientists from France and Japan had a visit and working session with Hue Monuments Conservation Center at Tang Thu Lau (Archive Pavilion).

On the afternoon of November 21st, Mr. Nguyen Van Phuong, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee, had a meeting with Mr. Olivier Brochet, Ambassador of the French Republic to Vietnam, on the occasion of a working visit of the delegation to Thua Thien Hue province.

On October 20, the first large-scale digital art experience space in Vietnam, named "Sốnglab", was officially launched to serve residents and visitors at the Sốngplatform building (Hue City).

The author of the article, Chris Schalkx, believes that all months of the year are suitable for visiting Vietnam.