The international tourist market brings huge revenue to the smokeless industry of the province. If a good impression can be left on tourists, they are more willing to become tourism ambassadors who contribute to promoting the culture, landscape, and people of the land of the Perfume River and Ngu Binh mountain.

On October 20, the first large-scale digital art experience space in Vietnam, named "Sốnglab", was officially launched to serve residents and visitors at the Sốngplatform building (Hue City).

As a land of culinary quintessence, Hue’s cuisine is highly appreciated and favored by visitors from all over the world. With 6 dishes being honored, Hue proudly outnumbered other provinces and cities.

A Roang is a border commune of A Luoi district, which is about 90km away from Hue city center. People living here are mainly the Ta Oi people. Being located at the foot of the majestic Truong Son Mountain, A Roang was once a poor and extremely difficult place to travel to. However, it is now an attractive destination for visitors who love the rustic beauty of people and villages in wild mountains and forests, or immersing themselves in waterfalls and lakes in the middle of mountains and forests.

In 2024, Lang Co Bay will celebrate its 15th year as a member of the Most Beautiful Bays in the World Club. It is time for the people of Hue and visitors to fully experience and connect with the natural resources of Lang Co, which have been generously bestowed upon this land.

Once following a friend of mine to Hoi An (Quang Nam province), I was quite impressed with the communal house of Cam Thanh commune. From outside, the building has a bold characteristic of the image of a Vietnamese village with a row of upright areca palm trees. In particular, the structure of sturdy wooden columns and bamboo frames, and available natural materials make visitors feel close to their homeland.

Visitors to Hue in the summer season are greeted with the sight of fragrant lotus blossoms adorning Tinh Tam Lake, their white petals fluttering like delicate butterflies in the breeze. The gentle and refreshing fragrance of lotus permeates the surroundings, and a passing encounter with this scene instantly uplifts one's spirits.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

Located on the most beautiful - Le Loi Street - in Hue city, the park is covered with the canopies of green tree rows. Visitors can’t miss the iconic stone statues of the Vietnamese heroic soldiers, the Vietnamese girl, or the bowing man. The fresh, airy space and beautiful scenery altogether make it an ideal place to relax and get away from the hustle and bustle of city life.

While the public museum institution is encountering many difficulties, the non-public museum institution in the province, in contrast, is assessed as being on the right track, drawing visitors.