In 2023, tourism activities in the area of Hue City have recovered and shown good growth. The number of tourists visiting Hue has increased significantly, especially international tourists, leading to a substantial rise in the overall retail sales of goods and services. This contributed to Hue City achieving and surpassing all 12 economic and social targets for the year.

At 20:00 on December 31, 2023, the Hue Countdown - Happy New Year 2024 program will return at the intersection of Hung Vuong Street, Hue City, promising to bring the most eye-catching and exciting performances to audience of the Ancient Capital. The most anticipated star at this event is rapper Hieuthuhai.

According to the information from Hue City People's Committee, Hue Countdown - Happy New Year 2024 program will take place at 20:00 on December 31 at the intersection of Hung Vuong Street, Hue City. This is an art program to welcome the new year, with the participation of Hue talents, as well as famous singers and artists namely Hieuthuhai, Orange, and Dinh Xuan Ky, etc.

On the afternoon of December 7. The Provincial Association for Learning Promotion held a ceremony to launch the SEEDS scholarship program of Thai Binh Circle Organization (The US) for the academic year 2023 – 2024.

On the morning of November 11, in Hue City, the Ministry of Information and Communications in coordination with the Provincial People's Committee of Thua Thien Hue organized the opening ceremony of the program "Cherishing the Special Friendship Festival Vietnam - Laos 2023", on the occasion of the 61st anniversary of the establishment of Vietnam - Laos relationship (1962 - 2023) and 46 years since the two countries signed the Treaty of Friendship and Cooperation (1977 - 2023).

On the afternoon of September 16, the Provincial Department of Education and Training coordinated with Hue Monuments Conservation Center to organize activities of visiting and experiencing heritage at Hue Imperial Citadel for students achieving the title of "Honorary students of the whole school” in the academic year of 2022 - 2023.

On the morning of September 16, at the Quoc Tu Giam historical site, the Provincial People's Committee held a ceremony to commend students who achieved the title of "School Honors Student" for the academic year 2022 - 2023. Attending the ceremony were Mr. Phan Ngoc Tho, Deputy Secretary of the Provincial Party Committee; Mr. Nguyen Van Phuong, Deputy Secretary of the Provincial Party Committee and Chairman of the Provincial People's Committee.

For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

With the theme "Hue in autumn", from July to September this year, the autumn festival within the framework of Hue Festival 2023 has many attractive programs and activities. In addition to the charm, serenity and antiquity of the dreamy Hue, tourists and locals will be immersed in the vibrant atmosphere of a festive season.

According to the Department of Tourism, in the first 3 months of 2023 (Quarter 1), the estimated number of international tourists visiting Hue is over 255 thousand, a 55-fold increase compared to the same period last year.