This information was announced by Mr. Phan Thanh Hai, Director of the Provincial Department of Culture and Sports on the afternoon of May 8, at a press conference to inform about cultural and sports activities in May 2024.

From over 200 nominations and 15.000 votes, the program “Vietnam’s Top 7 Impressions 2023”, held by the editorial board of Sai Gon Tiep Thi (Saigon Marketing), under the group of Saigon Times, has identified 35 most impressive destinations and tourist experiences. Thua Thien Hue has 3 destinations of 3 categories listed in the “Vietnam’s Top 7 Impressions 2023”.

In 2023, the five localities have promoted tourism linkage and achieved many positive results, especially in product development and tourism promotion. The affiliated group has jointly done promotions at international tourism fairs and organized introduction programs in other countries.

On January 10, the Provincial Department of Tourism coordinated with Vietjet Air, KX Group (South Korea), SMC Hue Co., Ltd. (South Korea), Hue Monuments Conservation Center, Vietravel Hue One Member Limited Company and related units to organize direct flights connecting Thua Thien Hue and Incheon (South Korea).

On December 10, the Provincial Department of Tourism coordinated with Hue Monuments Conservation Center and related units to welcome a group of international cruise passengers on the Diamond Princess high-grade cruise to visit Hue ancient capital.

Journeys in Hue (JiH) is a group of young enthusiasts dedicated to promoting Hue through social media, viewing it “through the lens of Hue people”. In an interview with Thua Thien Hue Weekly, Le Duc Hoang, the group's representative, stated, “JiH always cherishes the desire to contribute its small part to the development of Hue tourism.”

On the white sands along the beaches, groups of friends, agencies and businesses are enjoying a series of fun activities together. Summer becomes exciting with team building tours, bonding teamwork in a new land.

On the morning of October 10, the Tourism Department coordinated with Hue Monument Conservation Center to welcome a group of cruise tourists, bringing nearly 100 international tourists coming to visit Hue Ancient Capital.

On August 29, Thua Thien Hue Community Tourism Association coordinated with Clickable Impact Consulting Group to hold a consultancy program called “Building up the action plan on community tourism development strategy in Thua Thien Hue”.

It is forecasted that the end of 2022 would be the earliest possible time for regular European and North American tourists to return to the country; however, Hue has welcomed its first groups of visitors just recently.