According to the Department of Tourism, in the first 3 months of 2023 (Quarter 1), the estimated number of international tourists visiting Hue is over 255 thousand, a 55-fold increase compared to the same period last year.

On April 7, the Department of Tourism informed that Vietnam National Administration of Tourism made a decision to recognize that Vedana Lagoon Resort & Spa meets the five-star standard.

Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

According to the Provincial Department of Tourism, following the previous Hot Air Balloon Festivals, Hue International Hot Air Balloon Festival 2023 with the theme "Beauty of the Ancient Capital" will be held from April 12 to 20.

On the evening of April 1, at Thanh Toan titled-roof Bridge (Thuy Thanh commune, Huong Thuy Town), the Department of Tourism coordinated with Huong Thuy Town and Saigon Tiep Thi Newspaper organized a ceremony to announce the results of “Vietnam’s Top 7 Impression 2022” and launch the vote for “Vietnam’s Top 7 Impression 2023”.

Hue travel businesses and partners in Malaysia have agreed to initially organize tours in the form of charters to bring visitors directly to each other country.

On the morning of March 30, Hue Monuments Conservation Center announced that they would charge visitors entrance fee for visiting the 3 relics: Hue Museum of Royal Antiquities, An Dinh Palace and Emperor Thieu Tri's tomb.

In its development strategy, Thua Thien Hue aims to attract luxury tourists who have high spending. This orientation is suitable for the ancient capital of Hue - a destination of rich culture.

On the morning of March 28, the Department of Tourism in collaboration with German Agency for International Cooperation (GIZ), the People’s Committee of Hue City and Vietsoftpro Joint Stock Company held a seminar with the theme “Public bike tour design in Thua Thien Hue”.

The Travel – a famous travel magazine of Canada has just voted 10 most beautiful cities of Vietnam that tourists should take time to discover and experience.

On the evening of March 26, the People's Committee of Hue City held the launching ceremony of Hai Ba Trung Walking Street, located on Hai Ba Trung Street, Vinh Ninh Ward, Hue City.

On the morning of March 7, the Provincial Department of Tourism coordinated with the Mekong Institute (MI) to organize a seminar on "Smart and sustainable tourism in Thua Thien Hue Province".

Promotional videos focus on introducing Thua Thien Hue tourism with diverse perspectives, especially the massive heritage system, the destination of 5 world heritage sites, along with the images of green, peaceful destinations, festivals, and special cuisine.

On recruitment websites of the tourism industry, many vacant positions have been posted by large companies in the hope of recruiting different numbers of employees to various vacancies.

“If you want to go fast, go alone; if you want to go far, go together” - a saying by billionaire Warren Buffett - is the motivation for Thua Thien Hue to develop health tourism products. It still takes a long time for this type of tourism to become special, lucrative, and boost healthcare into an important economic sector of the local, but once many hands come together to connect and move forward, Thua Thien Hue will go a long way.