"Thuan An - Call of the Sea 2024" due to take place from April 28 - 30

With each edition of Hue Festival, in addition to its role as a place of convergence and interference of unique cultures around the world, the exploitation of the festival to promote economic development is becoming increasingly evident.

According to statistics from the Department of Tourism, it is estimated that 101,000 tourist arrivals visited and participated in various activities during Hue International Arts Festival Week 2024 in the 7 days from June 6th to June 12th.

On the afternoon of June 3, at the Truong Lang Corridor of the Forbidden City, Hue Imperial City, Hue Monuments Conservation Center in collaboration with Hue University of Arts organized the opening ceremony of an exhibition on arts and heritage, with the theme “Artistic inspiration from royal patterns”. The exhibition is part of a series of activities in response to the highlight week of Hue Festival 2024.

Thua Thien Hue is a leading locality in organizing the contemporary form of national and international festivals. After more than 24 years of existence and development, the Hue Festival has become a noteworthy event in the system of festivals worldwide.

My childhood was marked with the image of my mother stroking her ao dai flat before going out (Ao dai is traditional costume for women (and men) in Vietnam.) At that time, cloth produced in the country was cheap; my mother had many ao dai of different colors tailored. She wore ao dai everywhere she went on every occasion.