Travel Travel

28/04/2019 - 08:06

Destination of top brands

Hue is appealing to many big investors; this represents the attractiveness of the destination. In the future, if Hue has more famous brands in the world, its tourism will make much headway.

Chan May - Lang Co Economic Zone has a beautiful beach favorable for the tourist city formation in the future. Photo: Nguyen Hung

Dynamics

Mr. Le Huu Minh, Acting Director of the Department of Tourism excitedly said that never is the investment environment in tourism in Hue so exciting with a series of projects being implemented and granted investment certificates. Maybe 2019 does not witness a marked breakthrough, but certainly in 2020 and the following years, Hue tourism will be distinctly different with two main attractions from the heritage culture in Hue City center and the Lang Co - Canh Duong sea tourism city in the south.

The tourism sector leaders have recently said that according to the orientation, by 2025 the Central Vietnam’s Key Economic Region would have completed at least two internationally competitive sea and island resorts, of which Chan May - Lang Co was selected. With this orientation, sea tourism associated with vacation promises to create a strong attraction for Hue, especially when the demand for vacation tourism tends to increase nationwide and worldwide.

According to the Investment Management Division under the Management Board of the Province's Economic-Industrial Zone, to date, Chan May - Lang Co Economic Zone alone has attracted nearly 50 projects with a total registered capital of over VND 76,000 billion. In particular, Laguna Lang Co increased the investment to USD 2 billion; Minh Vien International Tourist Zone had a total investment of USD 368 million... Besides, other big projects are investing in the economic zone such as Lang Co-Lap An Lagoon Tourist Area Project with a construction area of 126 ha and the registered capital of VND 8,000 billion; Bai Ca Tourist Area Project with a total investment of VND 2,500 billion ... will create high-class resorts like the breakthrough in the "urban" tourist area in the south of the province.

Mr. Ho Trong Cau, Vice Chairman of Phu Loc District People's Committee said that the Government had just approved the formation of Lang Co-Canh duong National Tourism Site with the main tourism products including the coast and lagoon vacation tourism combined with  health care services; sea, island, lagoon and forest ecotourism products; golf tourism products associated with golf training centers and national and international tournaments; water and beach sports activities, thematic parks, amusement parks, casinos, horse racing. This is a golden opportunity for the district to develop economy, society and vacation tourism.

Mr. Nguyen Quang Minh, representative of Minh Vien International Tourism Joint Stock Company said the reason why Minh Vien decided to invest was the enormous potential of Hue in general and Lang Co in particular. In addition to historical sites, Lang Co has the diverse natural conditions and the elements that can satisfy tourists.

In addition to Chan May - Lang Co Economic Zone, in Loc Binh and Vinh Hien Communes (Phu Loc), Van Phu Resort Company, Ltd. (Loc Binh) also decided to invest in the project on the resort of physical development combined with entertainment, sport with a total investment of VND 3,066 billion. Or the project on Hai Duong sea eco-tourism site (Huong Tra Town) has just been approved by the provincial People's Committee with the decision on the investment policy with a total capital of more than VND 2,000 billion.

Hue continues to attract investment with many projects outside the field of vacation tourism in order to increase the dynamics for this "smokeless" industry, for example Hue tourism market, National Convention Center, entertainment area... Vietravel is also planning a program of great scenery on Hue to serve tourists. This is assessed as a breakthrough product for Hue in the future.

More big brands

Dr. Tran Du Lich, a member of the Economic Advisory Group of the Prime Minister, Head of the Consultative Group for development association of Central Vietnam’s Coastal Region, said that big investors are always seen as "the leading cranes.” These investors themselves will make it possible for tourism in Central Vietnam in general and Hue in particular to develop. Therefore, in order to develop, every destination has to have big investors.

Mr. Nguyen Quang Minh said that Minh Vien targeted high-class vacation tourists. In order to make the process more efficient, the company will cooperate with the world's leading tourism groups in exploitation. More importantly, Minh Vien wishes to associate with them to build a brand with greater attraction.

In addition to the major domestic brands that came to Hue such as Vingroup, FLC ..., there should be more famous brands worldwide such as InterContinental, Novotel, Hyatt, Pullman, Furama, Best Western... Mr. Vu Hoai Phuong, Principal of Hue Tourism College analyzed Hue is a destination that not all tourists worldwide know, but the leading tourism brands are well known to many tourists. When the demand for service quality with the reputable brands is top priority, tourists are stimulated to come to Hue for tourist services

Also according to Mr. Vu Hoai Phuong, in terms of the economic factors, big brands will raise Hue's service quality to higher standards, ensuring the competitive tourism environment in quality, not in price.

Mr. Le Huu Minh said that in parallel with providing a healthy investment environment, the tourism sector is striving to turn Hue into a more dynamic and attractive destination to increase its ability to attract tourists. It is also a precondition for investors to decide on investment.

It is heartening that all investors are committed to making all-out attempt to develop in Hue. Ms. Nguyen Thi Phuong Thao, General Director of VietJet Air, said she has just signed the strategic cooperation minutes with Hue. The investor was committed to researching and investing in international-class resorts, civilized and modern urban zones in the area. VietJet Air is committed to increasing the frequency of flights, promoting more international flights to bring tourists to Hue.

Story: DUC QUANG

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